Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Burnley
Whereas most northern towns with milling and industrial heritage are closely linked to a major city such as Manchester, Leeds, Newcastle or Glasgow, Burnley is something of an oddity thanks to its relative isolation. It’s a good 22 miles (34 km) to the centre of Manchester to its direct south, about the same distance west or Bradford and the next major settlement to its north is Carlisle, 80 miles (130 km) away. Its nearest neighbour is Blackburn, 10 miles to the west and roughly Burnley’s twin in terms of population (and its footballing rival).
Burnley started out as a market town, trading chiefly in wool and other farm products, until the Industrial Revolution, and particularly the canals, reached the town. When coal was discovered close by, the picture was complete. Before long the town was thriving, with wool mills and eventually cotton mills powered by steam engines making the town thunder with productivity. Inevitably, the mills were to gradually close down and Burnley went through a period of isolation and stagnation, particularly after the Second World War.
The town is, however, looking forward, and has attracted investment and jobs over recent years. Industrial estates have sprung up around the town, and perhaps because of the distance to large cities, Burnley has become almost self-sufficient when it comes to retail, with a bustling town centre and a host of chains setting up shop there. This all adds up to a positive story for those looking for Marketing assistant positions in the Burnley area.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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