Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Bury
Bury is situated at the northern point of Greater Manchester, outside the M60 with green, rolling countryside to its north. Although the town of Bury has a population of around 60,000, it is surrounded by settlements that form the metropolitan borough of Bury, home to closer to 200,000 people. Bury was a market town until the Industrial Revolution, when it threw itself wholeheartedly into the milling and weaving industries, and the town thrived, helped by the arrival of the canal and railway network in the eighteenth and nineteenth centuries.
Decline in Bury was quite severe as the cotton industry moved abroad, and by 1990 even the railway link to Manchester had been closed down. The town did go back to its roots somewhat and became a shopping and light manufacturing area, but its main purpose was to be a satellite and commuter town for Manchester. Bury Market has survived through thick and thin, however, and in these days of supermarkets and online shopping it is bucking the trend by not only being one of the largest open-air markets in the UK but also by actually growing. This trend was helped in 1992 when the old railway was repurposed as a Metrolink tram line right into the heart on Manchester.
Bury is quite often the source of Marketing assistant jobs nowadays. The town is pretty well connected by road, with the M60, M62 and M66 nearby, and the large commercial areas of Manchester, Salford, Bolton and Rochdale all within striking distance. Although it remains an important commuter town for Manchester, industry and retail do play their parts in the local economy.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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