Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Blackburn
A large town in Lancashire, Blackburn is a busy place with many opportunities for those looking for Marketing assistant vacancies. Plus, it's just nine miles from Preston and 20 miles from Manchester, thus offering an easy commute for those who live or work in these other locations.
From the middle of the 13th century, Blackburn was a mill town that produced textiles - and was once known as the weaving capital of the world. The spinning jenny, was invented by local James Hargreaves in 1764 and it paved the way for Blackburn to become one of the first industrialised towns.
After the end of the second world war, Blackburn's textile sector experienced a brief boost, and then fell into decline. Along with the rest of the region, a combination of deindustrialisation and global competition meant much of the work was outsourced abroad and the town suffered economically.
Today, Blackburn is experiencing a renewal, as the economy switches from manufacturing-led industries to the service sector. However, around 20 per cent of the local workforce is still based in manufacturing, with one major employer being BAE Systems.
Other top employers in Blackburn include the local council and Blackburn College, as well as the East Lancashire Hospitals NHS Trust.
The IT, finance and communications sectors also play a big part in the local economy, and many of the leading companies in these fields can be found in places like Greenbank Business Park and Shadsworth Business Park.
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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