Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Preston
A city located in Lancashire, Preston is an area that has been settled since Roman times. In 1179, it was granted a Guild Merchant charter, making it a market town, and by the 13th century the city was known for its textile production.
During the Industrial Revolution, the city underwent rapid growth, particularly as innovations in textile manufacture helped to increase production.
In the early 20th century, the cotton industry fell into steep decline and this was slowly replaced by the manufacture of electrical goods, heavy industry and engineering.
These days, those seeking Marketing assistant roles in Preston will have a number of options to consider. James Hall and Co is a haulage supplier based in the city - they are the distributors for SPAR stores in the north of England and ship a wide range of goods to more than 450 shops in the region.
Meanwhile, other companies with facilities in the area include Matalan and Alstom Transport. A large call centre for the Carphone Warehouse and TalkTalk is also based in Preston.
In addition, the military aircraft HQ of BAE Systems and other divisions of the firm are based on the outskirts of the city and in neighbouring communities like Warton.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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