Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Bootle
Modern-day Bootle is indistinguishable from the main conurbation of Liverpool, so absorbed has it become. However it is a distinct part, and is part of the Sefton area, the coastal borough that stretches up to Southport. Bootle is the home to Liverpool’s famous docklands, and is still active as a container port, despite a general decline in Liverpool’s status as a maritime hub. Liverpool itself is a relatively young city, and Bootle grew up around the same time as it, with its docks being built in the nineteenth century – indeed until Liverpool was such a major port, Bootle was q rather quaint resort.
Bootle lies to the north of the city of Liverpool, with an expansive front that faces onto the Mersey and the North Sea. Directly across the outlet is the northern tip of the Wirral, New Brighton, which is accessible by tunnel. The railway network connects Bootle directly to Liverpool, Southport, Preston and Manchester. Although the M57 and M58 pass to the east of the city area, there is no direct motorway access to the town.
Bootle suffered a substantial decline in the 1980s and 1990s as shipping companies limited their use of Liverpool’s docks, although the decline seems to have been arrested, and a major regeneration project is going on in the area. A major boost has been the return of liners to Liverpool in the past few years, which, it is hoped, will boost the economy and Liverpool’s reputation as a port. The proximity to the container port and the bustling streets of Liverpool means that there will always be a need for Marketing assistant jobs to be filled, however, so Bootle looks set to continue playing a part in the logistics and supply chain industries.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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