Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Newcastle upon Tyne
Newcastle upon Tyne has long been an important location in Britain. During Roman times, a fort called Pons Aelius was erected and served as the eastern end of Hadrian's Wall, while the Duke of Normandy built a castle here in 1080.
In the Middle Ages, Newcastle was a fortress on the northern border during the wars against Scotland. By the 16th century, the area had become known for its coal production. The city enjoyed a monopoly on shipping the fuel and thus created a rivalry with other nearby towns like Tyneside and Sunderland.
Printing, glassworks and shipbuilding were a big part of the city's economy as the Industrial Revolution took hold. Then, 19th century innovations such as safety lamps, improved milling techniques, electricity generation and light bulbs paved the way for the city's prosperity.
Of course, you can't forget one of Newcastle's most beloved products: Newcastle Brown Ale. Also known as Newkie Broon, this drink first went into production in 1928 and has been a favourite beverage ever since. Production, however, has been moved to North Yorkshire.
Today, the Tyneside conurbation is among the 10 most populous in the UK, making it a good choice for those seeking new Marketing assistant vacancies.
Heavy industry has declined over the last 50 years, to be replaced mainly with retail and the service sector. Just some of the many companies that are headquartered or have regional offices in the city include Greggs the baker, the Go-Ahead Group, Northern Rock, Proctor & Gamble UK and Sage, an enterprise software company.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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