Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Basingstoke
Situated in north-east Hampshire, less than 50 miles from London and just 16 miles from Reading, Basingstoke is a lovely town that has expanded significantly since the end of the 20th century. Today, it offers a variety of possibilities for those seeking Marketing assistant vacancies.
With its beginnings as a Saxon village, Basingstoke was a fairly large settlement at the time of the Domesday Book, with a population of around 200, three water-powered flour mills and a weekly market.
By the 13th century, this population had nearly tripled and the town was granted a charter in 1257 - at the time, its economy mainly relied on the production of wool and cloth.
The railway arrived in Basingstoke in 1839, simplifying transport and trade between the town and London, as well as offering connections the following year to Winchester and Southampton.
Later in the 19th century, Thomas Burberry set up his first shop in Basingstoke, and his brand grew to become a household name - one which continues to be known for its luxury fashion and tartan pattern, although the company is now headquartered in London.
These days, Basingstoke is an economic hub and home to the UK headquarters of a number of large financial, insurance and technology companies - including Motorola, Sony Professional Solutions, Sun Life, The Automobile Association and ST Ericsson. Meanwhile, pharmaceuticals facilities are operated by the likes of Mercona, Valeant, Steris, Shire and Biomerieux.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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