Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Coventry
Situated in the West Midlands and less than 20 miles from Birmingham, Coventry is a metropolitan borough and one of the top ten largest cities in England. Indeed, for those seeking Marketing assistant vacancies, Coventry will have a variety of employers to consider.
The history of the city goes back to a Bronze Age community that was settled by the Romans in the first century. By the 1500s, Coventry was at the centre of the cloth and textile trade and during the Middle Ages, it was one of the most influential locations in England.
As time passed, Coventry became known for manufacturing fine watches and clocks, while other technological innovations, such as the safety bicycle in the late 1800s, paved the way for the city to become one of the leading areas for car manufacture in the early 20th century.
During the same period, the city manufactured an array of other products, ranging from machine tools and aerospace components to electronics, telecoms equipment and man-made fibres.
Today, the economy in Coventry relies on finance, business services, logistics and leisure, more than on manufacturing. However, a number of car factories can still be found within city limits, such as LTI, the company that manufactures London's iconic black cabs, Jaguar, Rolls Royce and Peugeot. Meggitt Aircraft, a company that makes braking systems for the aerospace industry, is also located in Coventry.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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