Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Wolverhampton
A West Midlands city that was historically part of Staffordshire, Wolverhampton is said to be named after King Wulfhere after he established an abbey in the seventh century. The city first became prominent as a market town around the 1100s and it was known for its wools and textiles, although it was not granted a royal charter for a market until 1258.
From the 16th century, Wolverhampton started manufacturing items like keys, locks, brassware and ironwork.
During the Industrial Revolution, the city grew significantly, as local mines produced vast quantities of coal, limestone and iron ore. Other goods manufactured in Wolverhampton during this time included steel and japanned ware.
Later, Wolves gained a reputation for producing motorcycles and cars, and the first vehicle to beat the 200 mph land speed record was built in the city.
These days, Wolverhampton is an excellent spot for those looking for Marketing assistant roles. It is mainly known for engineering works, with a specialty in aerospace and precision components - companies in these industries include HS Marston, MOOG and Goodrich. The service sector is also an important part of the city's economy and it is one of the largest retail centres in the region.
Birmingham Midshires is based in Wolverhampton, while Marston's operates a brewery in the city that produces Banks's, Hanson's and Mansfield beers. Other large businesses include Beatties, Chubb Locks, Tarmac and Carillion.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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