Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Dudley
Dudley holds the distinction of being the second most populous town in the UK after Reading, and has a population larger than many UK cities. The town has applied for city status but has so far failed to be granted it. It’s probably fair to say that to the outside world it forms part of the Birmingham conurbation, nestling between the city proper, Wolverhampton and Stourbridge. The accents of two of its most famous children, Lenny Henry and Sam Allardyce, certainly attest to the Brummy link!
Historically, Dudley was a major player in the Industrial Revolution, and was home to a good deal of heavy industry like much of the Black Country – in fact Dudley was often called the Black Country’s capital. Evidence of this past remains in the shape of the extensive canal network, but the town does not have a great deal of industry any more. The population is served by plenty of big name shops, and the nearby Merry Hill Shopping Centre makes the area a good place to look for Marketing assistant jobs.
The town has several trading and industrial estates, such as Belfont, Long Lane, Primrose Hill, Vernon and Two Woods, each of which presents opportunities in logistics.
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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