Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in West Bromwich
Only five miles north-west of Birmingham, West Bromwich is a large town that offers a number of options for those seeking Marketing assistant roles.
For hundreds of years, West Bromwich was mainly an agricultural area and the town first rose to prominence during the 19th century when deposits of coal were discovered in the region.
It grew quickly as a coal mining town and associated industries also arrived. Indeed, the area became known as the Black Country due to the smoke and soot that resulted.
Until the latter half of the 20th century, West Bromwich's economy was based mainly on manufacturing, with one of its main products being metalwork for the automotive industry. Textiles and chemicals were also produced.
The town suffered significant job losses during the 1970s, as more and more factories were moved to locations abroad in order to make use of cheaper workforces.
Today, West Bromwich's economy is mainly based in retail and the service sector; this is particularly due to recent investments to regenerate the area - with large shopping centres like Queen's Square. West Bromwich Building Society has been based in the town for more than 160 years, while the region's main employers are based in the public sector, including Sandwell Metropolitan Borough Council.
Manufacturing, however, does still play a part in the local economy, with products including building supplies and technology.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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