Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Stafford
Staffordshire’s county town of Stafford is relatively small by county town standards, with its population of just over 50,000; in fact Stoke-on-Trent, Tamworth and Newcastle-under-Lyme are larger. That said, Stafford is at the centre of a cluster of towns whose populations total over 120,000. Stafford is located on the M6 and is about half way between Stoke-on-Trent and Birmingham, each of which is approximately 14 miles (22 km) distant.
The town’s history is varied and well documented to the fifth century, and the eleventh-century castle stands to this day. Stafford used to have a long tradition of shoemaking, which sadly died out in the latter 20th century. It was also a major railway hub until the reforms of the 1960s led to the closure of the Stafford & Uttoxeter Railway and the Shropshire Union Railway, and with them Stafford became a relatively normal through line between Crewe and Birmingham and London.
Occasionally, Marketing assistant jobs become available in Stafford, as it is a relatively populous region and some major manufacturing plants are found there. The electrical engineering giant Alstrom, which makes huge electrical transformers, is in the middle of the town, and Bostik and Littleworth (diesel engines) have large sites here; there are also a few trading and industrial estates and a sizeable shopping centre. Being the county town, the public sector is a large employer, and Stafford also serves as a commuter town for the cities to the north and south.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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