Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Derby
Located on the River Derwent in Derbyshire, Derby is among England's 20 largest urban areas and the broad range of businesses based there today make it a great option for those seeking new Marketing assistant vacancies.
Derby's history goes back to a Roman settlement called Derventio and the area was home to Saxon and Viking communities during its early years.
The Industrial Revolution marked an important turning point for Derby and the city was the first to reap the benefits of a water-powered silk mill in the early 1700s.
Other innovations later in the century led to improved techniques for manufacturing stockings. In addition, a number of cotton spinning mills were established.
Within 100 years, Derby had become an important industrialised city as well as the headquarters for a number of regional railways.
Rolls-Royce established a factory in 1907, constructing cars and aircraft, while the Derby railway works was a bustling facility that designed and built rolling stock for the nation's growing rail system. Indeed, the first diesel-electric locomotive was produced there in 1948.
There's no doubt that Derby's past has influenced its future and today its top employers continue to be based in automotive manufacture and railway engineering. These include Rolls-Royce, Toyota and Bombardier Transportation.
Other well-known companies include Egg, an internet banking company, and Alstom, a company that manufactures boilers and heat exchangers for industrial purposes. Meanwhile, the chocolate company Thorntons is headquartered in nearby Alfreton.
Popular locations
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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