Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Chesterfield
Situated 9 miles (15 km) south of Sheffield, the Derbyshire town of Chesterfield has more influence from this city than it does with Derby, its county capital, 21 miles (35 km) to the south. To the east of the town the M1 passes on its Nottingham to Sheffield stretch, and the west of Derby is taken up with 3 miles (5 km) of agricultural land before the start of the Peak District National Park. Chesterfield is connected to Derby, Leicester, Rotherham and Sheffield by rail. Its current population of around 100,000 makes it the most populous town in Derbyshire, second in size only to the city of Derby.
Historically a market town, Chesterfield became associated with coal mining after the discovery of a large seam in the 19th century, when the town’s population grew rapidly. The coal was discovered during the excavation of a tunnel for George Stephenson’s Derby to Leeds railway line. During construction, Stephenson moved to Chesterfield, and it was in the town that he was to end his days, aged 67. A statue of Stephenson stands outside Chesterfield railway station. The engineering legacy continued until recently, however. Chesterfield-based Markham & Co. made the machines that excavated the Channel Tunnel, among other tunnels.
Much of the heavy industry has now left Chesterfield, and in many ways the town has returned to its Market roots, although there is understandably a much larger service and local government sector now. Occasionally, Marketing assistant positions are filled in Chesterfield, but more so in the surrounding area, particularly Sheffield.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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