Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Lincoln
The cathedral city of Lincoln has been an important location throughout our island’s history. Iron age settlements have been excavated there, and under the name of Lindum Colonia, it became an key Roman town. It formed the junction of several roads to London, York, the East Coast (present-day Skegness), and the fort of Venonis, near present-day Coventry. The Roman roads still stand out on the map, in the shape of the A46 running south-west towards Leicester, and more notably the north-south running A15 to Scunthorpe, which would follow a perfect straight line all the way were it not for a kink around RAF Scampton, home of the Red Arrows.
The town was largely agricultural until the industrial revolution and the arrival of the railways, which brought many industrial entrepreneurs to the city. One of the companies that was to set up in Lincoln was William Foster & Co., which would go on to design and build the first tanks in their Lincoln factory during the First World War. Much of this heavy industry is no longer in existence in the city, following a series of conglomerations and takeovers, although there is still a large Siemens works and gas turbines remain the largest single source of employment in the city. Most of the old engineering plants have now been converted into small manufacturing, IT and service industries.
The university and tourism are important attractions for jobs and visitors, and there are several out of town retail parks around the city. It is a beautiful city to live and work in, so if you’re on the lookout for a Marketing assistant job in Lincoln, look no further than Cast UK.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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