Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Hereford
Herefordshire is a county full of small towns, as is proved by the fact that its county town, Hereford, has a population of just 55,000 and is the county’s most populous settlement. It is located right in the middle of the county, which is wedged between Wales to the west and Worcestershire to the east. The town itself is 45 miles (73 km) south west of Birmingham, the same distance south of Shrewsbury and 25 miles (40 km) north west of Cheltenham. The nearest motorway is the M50, which comes to an abrupt stop 10 miles from the city limits.
One of the reasons for Herefordshire’s low population is that the county is largely agricultural; the Hereford is one of the UK’s most famous cattle breeds. Hereford cider is also well known. We all remember Woodpecker Cider, Hereford lightning … Don’t we? Hereford was a market town as well as a centre for religion and governance.
In modern times, Hereford is a hard working town, and still has a reputation for brewing and agricultural products. Bulmers makes Strongbow, Bulmers Cider and the aforementioned Woodpecker, but there are also Spinning Dog brewery, Wye Valley brewery and Weston’s Cider to keep the locals occupied (some of it makes it out of town too). With such a strong and popular market for nationally known products, Hereford could be a good place to seek Marketing assistant work at the moment.
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
Contact us