Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Cheltenham
Cheltenham is a historic spa town (sometimes called Cheltenham Spa) in Gloucestershire, about 7 miles (12 km) to the east of the county town, Gloucester. The town grew in popularity after a royal visit in the late 1700s, which brought its mineral waters national renown. It is known internationally as a site of festivals. There are the Literature, Jazz, Science and Music festivals to occupy the locals and bring in tourists, but most famous of all is the one simply called the Cheltenham Festival, a week-long National Hunt horse-racing event culminating in the Cheltenham Gold Cup.
The town is a hotbed of high-tech industry, too, with electronics and aerospace playing their parts in the local economy. Tourism is and important wealth creator too. The west of the town is dominated by the UK’s national intelligence and eavesdropping centre, the GCHQ (Government Communications Headquarters), an organisation that dates back to the First World War and has been at Cheltenham since 1951. During the Second World War it was located at the famous Bletchley Park.
The blend of hi-tech industry, an affluent populace and a thriving retail sector make Cheltenham a prime location for a variety of supply chain, logistics and procurement positions, and Marketing assistant jobs will appear in and around the time from time to time, although GCHQ will probably know about it before we do!
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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