Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Harrogate
The North Yorkshire town of Harrogate came to national prominence in the 17th century as a spa town, and over the following centuries visitors would go to the place to take the waters, which they thought had healing properties. Of course, the common people would not have had the wherewithal or the ability to get to the town, especially since they would have been sick, so Harrogate became a resort for the wealthy. Hotels sprung up and the town took on a genteel atmosphere which, some would say, survives to this day. The streets of the town centre are lined with restaurants and cafes, and several large parks give the town a green feel.
Harrogate is 13 miles (21 km) north of Leeds and 18 miles (30 km) west of York. Although the Yorkshire Dales are just to the west and the North York Moors to the north east, the town is not in a national park. It is, however, separated from any major settlement by at least 10 miles of countryside in any direction. The A1(M) passes reasonably close by over to the west; Leeds and York are connected a via rail route that stops at the town.
Despite its largely affluent populace, the town does have some industry, and boasts the Harrogate International Centre, the UK’s third-largest conference and exhibition centre. Thanks to Bucks Fizz’s 1981 triumph, the Centre hosted the 1982 Eurovision Song Contest. It was won by the German singer Nicole, with her song A Little Peace, something non-Eurovision fans have wished for ever since.
With an economically active populace of about 70,000 and a constant stream of professional visitors and day-trippers, Harrogate has a healthy need for logistics and supply chain professionals, meaning that Marketing assistant positions here and in the region are not uncommon.
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
Contact us