Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Berwickshire
If you’ve ever been within 100 metres of a pub quiz, you’ll know that Berwick Rangers is the only English football club to play in the Scottish league, and thus that Berwickshire is right on the England-Scotland border. The county, however, was definitely Scottish, and although it still exists in locals’ hearts, it is technically the eastern part of the Scottish Borders county.
Like much of the Scottish Borders, the Berwickshire area is sparsely populated; indeed its historic county town, Duns, is home to fewer than 3000 people. The area still retains close links with its former county town Berwick-on-Tweed, and even through even that town only has a population of just over 10,000, it represents the best place to look for Head of Marketing jobs or similar positions. The nearest large concentrations of populations are Edinburgh and Newcastle-upon-Tyne, both of which are more than an hour away by road.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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