Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Wigan
Wigan could be the archetypal northern town, fulfilling practically every stereotype people might have of the region. It was a relatively sleepy farming and market town in between the minor cities of Manchester and Liverpool and then along came the Industrial revolution and everything changed. While most northern towns had a single trade, be it coal, mills, glass or engineering, Wigan got a bit of everything, particularly the first two. The canals and railways came to town and the population exploded, and Wigan became a real powerhouse in the region, with an estimated thousand mines running simultaneously.
And then, true to the script, the town went into decline as manufacturing went abroad or the demand for its produce waned. But the population of Wigan weren’t cowed by this. They diversified and the town is still thriving to this day. The Tote, Heinz, JJB Sports and Chinamex all have a presence here, and it’s also the home of Uncle Joe’s mintballs!
The town, which is situated between the M61 and the M6, has good shopping and employment, and has a lively entertainment sector, with revellers travelling miles for its night life. It also boasts two top-flight sports clubs: Wigan Athletic Football Club and the rugby league club Wigan Warriors. Ukulele and saucy song maestro George Formby was born in Wigan, as was 80s pop sensation Limahl (he of Kajagoogoo fame, not one of the other Limahls) and the band The Verve. Much-missed actor Roy Kinnear was born there too.
With great links to the major North West cities and towns, an active population of approaching 300,000 throughout the borough and a diverse employment status, Wigan is a great place to find a Growth Hacker position.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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