Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Runcorn
It might be difficult to imagine it now, but Runcorn was once a celebrated spa town and health retreat right up to the Industrial Revolution, whereupon its prime location made its industrialisation rapid. The town is located on the south bank of the River Mersey just before it flows east to the Wirral peninsula and Liverpool. The last bridge over the Mersey passes between Runcorn and Widnes; it is a railway bridge directly adjacent to the impressive steel-arch bridge that takes advantage of a natural outcrop, but still has a single span of 330m. For a time there were three crossings, including a transporter bridge, but this was dismantled in 1961. A brand new crossing has been planned which will ease congestion on the roads.
Runcorn’s main industry has always been, and remains, chemicals. Chlorine, caustic soda, hydrogen and polymers have been produced there for over a hundred years. The town is served by a mainline railway (Liverpool to London) and no fewer than three canals – the Manchester Ship, the Bridegwater and the Weaver Navigation. The town had a busy dockyard up until the post-war period, when it fell into decline.
The town remains an industrial and commercial hub in the immediate vicinity, with several large industrial estates, trading estates and retail parks in and around the town, thanks to massive regeneration efforts in the 1970s and 1980s. Runcorn has a large new town that was built to house the overspill from Liverpool. With the M56 to Manchester, links to Liverpool and Chester and a good rail and waterway network, there are several distribution centres in and around the town, making Runcorn an excellent place to look for Growth Hacker work.
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Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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