Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in the East Midlands
Comprising counties like Nottinghamshire, Derbyshire, Northamptonshire, Leicestershire and Lincolnshire, the East Midlands is a wonderful choice for those seeking Growth Hacker vacancies.
During the 17th and 18th centuries, many scientific discoveries were made in the East Midlands. It was a pivotal place for the Industrial Revolution, being home to what many call the first modern factory - John Smedley's textile production facility at Lea Bridge, which was opened in 1794.
Some of the earliest military tanks were manufactured in Lincoln, while jet engines were also developed in the region - with the first jet aircraft flying from RAF Cranwell in 1941.
Meanwhile, Derby was home to a Rolls-Royce factory that produced Merlin aero-engines until 1950, as well as a railway works. The Corby Steelworks in Northamptonshire was one of the largest facilities of its type in the middle of the 20th century.
Today, manufacturing is still a major part of the economy of the East Midlands. A number of big-name firms operate in the region, including Rolls-Royce, Siemens, Triumph Motorcycles, Toyota, Caterpillar and LaFarge Aggregates. There's also Mercedes AMG High Performance Powertrains, which builds Formula One engines in Brixworth.
What's more, Bombardier Transportation in Derby produces new rolling stock for London Underground, and is the only remaining train manufacturer in the UK - it also builds Turbo Star and ElectroStar overground units.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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