Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Nottingham
Situated in the East Midlands, the City of Nottingham is probably best known for its importance in the legends of Robin Hood and his band of Merry Men.
The history of Nottingham goes back much further, however. In the 7th century, it was part of the Kingdom of Mercia. An 11th century castle was constructed on the River Leen and the settlement gradually developed into a thriving community.
During the 1400s, Nottingham began to export religious sculptures carved from alabaster and then, during the Industrial Revolution, the city experienced significant growth.
Textiles were one of Nottingham's major exports, particularly fine lace. But after World War II, this industry fell into steep decline, as it did across the rest of the country when global competition began to increase.
These days, Nottingham is the home of several of the UK's best-known companies in retail, manufacturing, engineering, technology and finance, making it a great place to find Growth Hacker vacancies.
Boots the Chemist, for example, was founded in Nottingham in 1849 and is still headquartered there today. Other companies include Experian, E.ON UK, John Player & Sons, Gala Group, Siemens and Vision Express.
HM Revenue and Customs and the Driving Standards Agency are both based in Nottingham, as are a number of bioscience and pharmaceutical companies.
Meanwhile, Atos Origin has offices in Nottingham - they write software for ticket machines and departure boards at train stations - and other tech companies include Reuters, Crytek and Serif Europe.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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