Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Nottinghamshire
A county located in the East Midlands, Nottinghamshire shares borders with South Yorkshire, Lincolnshire, Derbyshire and Leicestershire.
Those seeking Growth Hacker roles in the region will have plenty of options to consider, particularly in the larger settlements like Mansfield, Newark-on-Trent and Worksop.
Nottingham, the traditional county town, is the biggest settlement in the area, with the largest population. It also usually ranks within the top 10 highest GDPs per capita in the country. However, the county council is based in West Bridgford.
For much of its past, the region thrived on agriculture and textiles. Nottinghamshire is probably best known for its famous fictional resident, Robin Hood. Indeed, the legend of the man who robbed from the rich to feed the poor is the major reason for the region's high rate of tourism. Meanwhile, the local economy also relies on the service sector and retail.
What's more, a number of large companies have headquarters or major facilities in the region. Boots the Chemist was founded in Nottingham in 1849 and its head office is still there. Others include E.ON UK, Gala Group, Siemens, Speedo, Games Workshop, Experian, Reuters and Capital One.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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