Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Leicestershire
Located in the East Midlands, Leicestershire shares borders with a number of counties, including Derbyshire, Warwickshire, Lincolnshire and Northamptonshire.
Some of the main settlements in Leicestershire include Loughborough, Mowbray and Hinckley. There's also Leicester, which is situated right in the middle of the county and serves as the county town. All of these places offer a variety of Growth Hacker opportunities.
Farming, textile manufacturing and food manufacture have traditionally played an important part in Leicestershire's economy. What's more, various cheeses and pork pies are said to have originated in the area.
As far back as the 14th century, the region has been a centre of industry, with early specialties including bellfounding, sand casting and stained glass. This continued throughout the 19th century, with projects including Great Paul, the largest bell in Britain, which once hung in St Paul's cathedral.
The engineering past of Leicestershire continues to thrive today. Noble Automotive, known for its high-performance sports cars, has its headquarters in Leicester. Meanwhile, Triumph Motorcycles is based in Hinckley.
Just some of the many companies based in Leicestershire include Pukka Pies, Everards, Stead & Simpson, Shoe Zone, AstraZeneca and 3M. There's also the Masterfoods factory, which produces a variety of pet foods.
Meanwhile, the East Midlands Airport is located in Leicestershire, so a number of freight and distribution companies have facilities in the area, including UPS, DHL and TNT.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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