Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Chesterfield
Situated 9 miles (15 km) south of Sheffield, the Derbyshire town of Chesterfield has more influence from this city than it does with Derby, its county capital, 21 miles (35 km) to the south. To the east of the town the M1 passes on its Nottingham to Sheffield stretch, and the west of Derby is taken up with 3 miles (5 km) of agricultural land before the start of the Peak District National Park. Chesterfield is connected to Derby, Leicester, Rotherham and Sheffield by rail. Its current population of around 100,000 makes it the most populous town in Derbyshire, second in size only to the city of Derby.
Historically a market town, Chesterfield became associated with coal mining after the discovery of a large seam in the 19th century, when the town’s population grew rapidly. The coal was discovered during the excavation of a tunnel for George Stephenson’s Derby to Leeds railway line. During construction, Stephenson moved to Chesterfield, and it was in the town that he was to end his days, aged 67. A statue of Stephenson stands outside Chesterfield railway station. The engineering legacy continued until recently, however. Chesterfield-based Markham & Co. made the machines that excavated the Channel Tunnel, among other tunnels.
Much of the heavy industry has now left Chesterfield, and in many ways the town has returned to its Market roots, although there is understandably a much larger service and local government sector now. Occasionally, Growth Hacker positions are filled in Chesterfield, but more so in the surrounding area, particularly Sheffield.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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