Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Barnsley
Barnsley is a town of about 75,000 population in South Yorkshire. Roughly speaking it would be the centre point of a circle that passed though Leeds, Sheffield, Doncaster and Huddersfield, each of which is about 14 miles (25 km) away. To its south west is the beautiful Peak District National Park. Barnsley is served by the M1 running north-south, as well as the Sheffield to Leeds railway.
Barnsley was originally a market town and also traveller’s rest location for people moving to and from Leeds and Sheffield, but the discovery of coal and the Industrial Revolution turned it into a powerhouse of productivity. The Barnsley Canal was completed at the start of the nineteenth century, and although it was closed in the mid-20th century (partly due to subsidence from mining, ironically), there is a campaign to get it fixed, dredged and reopened for recreation. Much of the heavy industry has now gone, although one of its specialisms, glassmaking, remains active. A glassblower and a miner appear on Barnsley’s coat of arms.
The town has given us a number of famous people, particularly in sport. Cricket without Dickie Bird and Darren Gough would not be quite the same, and football was made a little more colourful by Mick McCarthey. Perhaps the most famous child of Barnsley, though, is chat show host to the stars of the 70s and 80s, Michael Parkinson.
While Barnsley’s industrial base is a shadow of its former self, it is still possible to find Growth Hacker positions in the town. It has a sizeable population and serves a wide area, with no other major settlements closer than the cities of Sheffield and Leeds.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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