Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in East Anglia
Situated on the North Sea, East Anglia is a region that includes counties like Suffolk, Norfolk and Cambridgeshire, as well as the city of Peterborough.
Up until the 17th century, most of the region was marshland. A network of river diversions and drainage systems built in the 1600s allowed the area to be converted to arable land and the population began to increase.
Prior to the Industrial Revolution, East Anglia was known for its textile production, but much of this industry moved north to the Midlands during the 18th and 19th centuries.
One of the most famous institutions in the region is the University of Cambridge, which is one of the world's oldest educational establishments. A near-by cluster of tech businesses - the so-called Silicon Fen - comprises a number of start-up companies, most of which can be linked to the university.
Much of East Anglia's economy is based in agriculture and food production and offers a broad range of opportunities for those seeking Growth Hacker vacancies.
Colman's mustard is manufactured in the region, as is Robinsons squash. A Bernard Matthews turkey farm is located near Weston Longville and Aunt Bessie's roast potatoes are made in Westwick. Meanwhile, Premier Foods manufactures Hartley's Jam, Smash instant potatoes and Rose's Marmalade. In addition, Bird's Eye has two factories in the region.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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