Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Cambridge
Probably best known for its beautiful university - which is more than 800 years old - Cambridge is a town in East Anglia. Situated on the River Cam, approximately 50 miles north of London, it offers a variety of options for those seeking Growth Hacker opportunities, particularly in the software and bioscience sectors.
The history of Cambridge is a long one and evidence suggests that people have been living in the region for over 3,500 years.
Throughout the Roman and Medieval periods, it was a small but prosperous market town with a busy trade route along the river. In 1284, Pembroke College was founded, the first part of what would later become the world-famous university.
During the 19th century, the city expanded due to a combination of improvements in agricultural production, as well as the railway's arrival in 1845, which encouraged the growth of heavy industry.
Much of the modern economy of Cambridge is linked to the university, and a number of science parks are situated on the outskirts of the city, many with close ties to the institution.
Cambridge Science Park, for example, is owned by Trinity College and is the oldest of its kind in Europe. It is home more than 100 companies in sectors including bio-medical, telecoms, computing, energy, environmental and industrial technology.
Just some of the top companies with offices or other facilities in Cambridge include Microsoft, Sinclair, Marshall Aerospace and Autonomy Corporation.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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