Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Stevenage
Located about 28 miles (45 km) directly north of the centre of London, Stevenage was one of the new towns that were planned after the Second World War to provide new lives for those whose homes and livelihoods had been shattered in the Blitz. As with other towns such as Milton Keynes, Hemel Hempstead and Crawley, it was built on an existing village, although the infrastructure had to be upgraded. Stevenage boasted a pedestrianised town centre, the first purpose-built one in the UK, although ironically it was cars that would go on to put Stevenage on the map …
The town is well connected, with the A1(M) skirting its west side and the East Coast Mainline having a stop in the town. Luton airport is just to its west and Stansted is 16 miles (27 km) to the east. There’s a good deal of light industry in Stevenage, mainly concentrated in two industrial estates in its north-east and south-west corners, and these employ a good deal of its population.
The town has produced a number of top-ranking sportspeople in its recent history. Aston Villa, Manchester United and England winger Ashley Young was born there, and golfer Ian Poulter was born just outside the town in the neighbouring town of Hitchen. But in pole position is Lewis Hamilton, the local boy who started his career racing remote controlled cars before rising through the ranks and becoming Formula One world champion in 2008 for McLaren.
As with most of the purpose-built new towns, whose infrastructure was designed in the motoring age, Stevenage has attracted a healthy cross section of industries. With all the raw materials and finished products to move around, and a local population of around 90,000 to serve, Growth Hacker positions are not unusual in the town.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
Contact us