Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Bedford
Bedford is a town of about 80,000 people situated in the heart of England, about halfway between London and Leicester. With its surrounding towns the population of the urban area tops 100,000, but it remains a relatively small town as county towns go. (In case you were wondering, it’s the county town of Bedfordshire.) The town has a largely rural past, but the growth in population has seen the usual diversity of small industries, retail and local government spring to life, and this is where the majority of the town’s employment comes from.
The world of TV, especially in the 1970s, would not have been the same without the Bedford influence. Sitcom stars Ronnie Barker and John le Mesurier were both born in the town, and much of Some Mothers do ’Ave ’Em was filmed in the town. Bedford also produced sometime Countdown maths genius and all-round numerically astute adder-upper Carol Vorderman.
As the largest town surrounded by several hundred square miles of countryside and within commuting distance from Milton Keynes, Northampton and Luton, Bedford has become something of a hub in the region. This does mean that sometimes Growth Hacker positions come up to fill the town’s natural need for procurement, logistics and supply chain managers and executives.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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