Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Northamptonshire
Situated in the East Midlands, Northamptonshire is a ceremonial county that shares a border with eight others, including Warwickshire, Leicestershire, Buckinghamshire, Cambridgeshire and Oxfordshire.
A number of large communities are located within Northamptonshire, making the county a good place for those seeking Growth Hacker opportunities. These include Kettering, Corby and Wellingborough. There's also the county seat, Northampton, which is less than 70 miles from London and about 50 miles from Birmingham.
The region has long been known for shoemaking and the manufacture of leather goods. A number of factories in Northampton were established in the 19th century and still exist today, making fine specialty footwear. These include Edward Green shoes, Trickers, Church's and Crockett & Jones.
Many of the old shoe factories in the region that are no longer used for manufacturing have now been converted to residential accommodation or office space. Indeed, much of Northamptonshire has gone through significant redevelopment since the 1970s and the local economy is now based in the service sector and retail.
Other companies located in the region, or with large facilities, include Avon, Weetabix, Barclaycard, Panasonic, Travis Perkins, Coca-Cola, Schweppes, Timsons, Cummins UK, Carlsberg, Nationwide Building Society and Texas Instruments.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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