Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in the South East
As the most populous region of England, the South East stretches from Oxford to Southampton and from Reading to Dover, comprising some parts of the Greater London Urban Area and a number of the Home Counties, such as Buckinghamshire , Kent and Surrey.
The largest city in the in the South East is Brighton and Hove, while towns like Chatham, Gillingham and Strood make up the Medway conurbation, which has a similar population.
Over the years, the area has been an important part of the UK's economy and has been a centre for innovation - from the Enigma machine and Alan Turing's breakthroughs in computer technology, through to the development of Britain's space programme at Westcott.
Those looking for Growth Hacker jobs in the South East will have a range of options to consider, as the region is home to a number of large companies specialising in everything from car manufacture to pharmaceuticals, food and beverages to petrochemicals and packaging to retail.
The main branch of Amazon.co.uk is based in Slough, while other top-name brands in the South East include PepsiCo, Harley-Davidson UK, Vodafone, Hovis, Ben & Jerry's, Blackberry, Panasonic UK, HP UK, Virgin Media and ExxonMobil UK.
Of course, transport is also a major part of the South East's economy, with Gatwick Airport, South Eastern Rail and the Channel Tunnel Rail Link and the Port of Dover all important elements.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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