Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Kent
Often called the Garden of England due to its spectacular greenery, Kent is a county in the south-east.
Much of Kent is surrounded by water, with coastlines on the North Sea and the English Channel. It shares borders with Sussex, Surrey and Essex. What's more, Kent is a Home County with parts within the London commuter belt, so it's an ideal location for those seeking Growth Hacker opportunities.
Throughout its history, Kent has been an important location. During the Middle Ages, the Cathedral at Canterbury became a destination for pilgrims worldwide, after Thomas Becket was murdered there in 1170. Meanwhile, the River Medway had a naval dockyard for around 500 years before it was shut in 1984.
These days, Kent is known for everything from cement and brick making through to shipbuilding, aircraft design and power, while retail, tourism and the service sector are also important.
Just some of the companies based in Kent, or with large facilities, include KEF Metalworking and Kimberly-Clark. Meanwhile, Aylesford is a large paper recycling facility that manufactures newsprint.
In addition, Dover is an important port town, particularly for ferries to the continent, while cruise lines like MSC, Fred Olsen, Holland America, Princess, Royal Caribbean and Saga depart regularly to destinations around the world.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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