Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in the North East
Covering Northumberland, Tyne and Wear, Teeside and County Durham, the North East includes the cities of Durham, Sunderland and Newcastle upon Tyne, as well as other communities like Gateshead, Middlesbrough and Darlington.
In the 18th, 19th and early 20th centuries, the area's economy mainly relied on shipbuilding, heavy industry, coal mining and manufacturing. However, most of these faced significant decline after the second world war.
The region's economy is now mainly based in the service sector, and it is also known for its retail, art and culture. A number of tech companies are located in the North East, as well as businesses based in the petrochemical and steel industries.
What's more, the region is home to a significant amount of scientific research, particularly at the Centre for Life. This facility in Newcastle includes exhibition space for tourists, as well as a number of working laboratories that are used by biotechnology companies and medical clinics.
For those seeking Growth Hacker roles, just some of the companies that have headquarters or manufacturing facilities in the North East include Santander, Sage Group, Virgin Money, Tetley Tea, McCoy's Crisps, Greggs the Bakers, Nestle and Coca Cola.
In addition, there's BAE Systems, which manufactures military tanks, while Siemens produces steam turbines and Nissan operates the largest car factory in the UK.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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