Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Cleveland
Situated in the north-east of England, Cleveland is a region that has been long known for its industrial and manufacturing capabilities, and it offers a range of opportunities for those seeking Growth Hacker positions.
During the 18th century, ironwork was a major part of the local economy and the ironstone used for blast furnaces on the River Tees was procured from the Cleveland Hills.
These days, Cleveland is not an officially recognised region. In the mid-1990s, the county was broken up into four unitary authorities: Hartlepool, Stockton-on-Tees, Middlesbrough and Redcar and Cleveland.
However, many people from the region still identify themselves as being from Cleveland and bodies like the Cleveland Police and Cleveland Fire Brigade carry the name today.
Much of the area is undergoing significant regeneration, and these days, the economy is mainly based in retail, technology and the service sector.
However, a few big-names in heavy industry still call the region home. For example, there's the Cleveland Bridge and Engineering Company, Teeside Steelworks and Dorman Long, which provided the steel for the Sydney Harbour Bridge, the Tyne Bridge and the Auckland Harbour Bridge.
What's more, Teesport is the country's third largest port and handles around 56 million tonnes of cargo every year, with facilities including container quays and RORO ramps.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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