Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Lancashire
Situated in the North West of England, Lancashire - sometimes called the County of Lancaster or simply Lancs - includes cities like Preston , Chorley, Burnley and Lancaster. Meanwhile, Blackpool and Blackburn are unitary authorities that are often grouped with the area.
Founded in the 12th century, the region played a pivotal role in the Wars of the Roses in the 1400s.
During the Industrial Revolution, the county began to grow in prominence, especially in regards to the shipping, coal, textile and metal industries. The Manchester Ship Canal passes through the region on its way to Merseyside, while a number of other canals create a network of waterways that were especially important during the late 1800s and early 20th century.
Today, Lancashire is home to a huge number of companies ranging from manufacturing to financial, education to travel and energy to defence, making it a great choice for those seeking Growth Hacker jobs.
Indeed, some of the top name brands that can be found in Lancashire include Leyland Trucks, Baxi, Crown Paints, Hanson plc and Thwaites Brewery, as well as Xchanging and National Savings and Investments. There's also BAE Systems Global Combat Systems, which produces military vehicles, and Rolls Royce.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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