Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Rochdale
Depending on your age and where you live, you might well associate Rochdale with Gracie Fields, Cyril Smith or Lisa Stansfield, all of whom have drawn attention to the town of the last century. Staff at Cast UK might well associate it with managing director Wayne Brophy - hopefully for all the right reasons! But for anyone in or around this town, it’s a fairly typical north-western market town that boomed during the milling and textile-making revolution of the 19th century. However, this industry did decline in the 20th century.
The town remains a large and thriving place, close enough to Manchester to be a commuter residence and trading partner, but far enough away to maintain its identity. It has excellent road and rail links with Manchester, with the M62 passing by Rochdale as is courses from the city to Leeds. The Metrolink tram line is due for completion in 2014. The town of Rochdale is home to about 100,000 people, but taking in all the settlements in the borough, the figure is over 200,000.
As with any large town, the population itself requires a large logistical effort to keep it fed, watered, clothed and stocked with life’s creature comforts. There’s a busy shopping area and a few trading estates dotted around the town. Many of the mill buildings are now used by small businesses or have been converted to living accommodation. Rochdale and Manchester do create Growth Hacker positions, and both have important logistics, procurement and supply chain industries.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
Contact us