Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Leeds
A thriving city in West Yorkshire, Leeds has a long history going back to the Middle Ages, when it was a market town in a highly agricultural region. Textiles including wool and broadcloth were regularly traded and during the late 1700s, exports were becoming increasingly important to the city's economy.
The building of various railways and canals helped the city grow and by the mid 1800s it was well connected with the rest of the country.
During the Industrial Revolution, Leeds was responsible for a variety of innovations and it was home to a number of factories and mills. Meanwhile, agriculture continued to flourish in the region as well.
Since the 19th century, the city has changed significantly. Manufacturing has declined and the textiles industry has all but disappeared. These days, Leeds is known for its corporate and legal sectors, as well as a number of retail, luxury goods, media and finance companies - making it a great choice for those seeking Growth Hacker roles.
Various big-name businesses are based in Leeds, including Asda, Carlsberg UK, Optare and Capita. Yorkshire Post Newspapers Ltd and regional television stations like the BBC and ITV also call the city home, as well as some small commercial production companies.
The Bank of England's only UK subsidiary office is located in Leeds, while other financial institutions include Leeds Building Society and Yorkshire Bank. An array of call centres can also be found in the city.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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