Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in South Yorkshire
Situated in the region of England known as Yorkshire and the Humber, South Yorkshire is a metropolitan county that was established in 1974. It shares borders with Derbyshire, Lincolnshire and Nottinghamshire, as well as West and North Yorkshire and the East Riding of Yorkshire.
Those seeking Growth Hacker positions in the region will have various options to consider, as it is home to a number of large settlements, including Sheffield, Doncaster, Barnsley and Rotherham.
For much of the region's modern history, South Yorkshire has been known for its mining industry - particularly coal - and steel production. Innovations in the 17th and 18th centuries included crucible steel and stainless steel and during the Industrial Revolution, the region was extremely prosperous.
The local economy went into steep decline during the latter half of the 20th century, but over the last two decades it has seen a significant amount of redevelopment.
Today, South Yorkshire has a thriving retail and service sector, while a number of business parks, manufacturing facilities and innovation centres have also sprung up in recent years. Just some of the companies that can be found in the area include Ronseal, confectioners A.L Simpkin & Co, Plusnet and the Ardagh Glass Group.
What's more, a number of warehousing and distribution centres are located in the region - these are operated by firms like Next, IKEA, Tesco and Amazon.com.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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