Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Rotherham
Rotherham first came into bloom in the Middle Ages, when it became an important market town for the region. But it was the discovery of coal in the area that made it into an industrialised town in the 18th and 19th centuries. This helped the iron smelting works that sprung up, and Rotherham became well known for its cast iron, with its fireplaces, stoves and fencing being exported widely.
Later, the skills were used to develop steelworks, but although successful, it was neighbouring city Sheffield that became synonymous with quality steelware. Ironically, Rotherham is now a respected centre of high-tech steel components, and some of its local firms precision engineer steel for the aviation and motor racing industries. Rolls Royce have recently started work on a casting factory for their jet engine components, such is the expertise in the area.
One trade Rotherham also became well known for was milling (hence Rotherham United FC’s nickname “the millers”). Dozens of large mills were erected in the town, with grain being brought into the city from the surrounding areas. The link with the food industry remains today, as Premier Foods has a warehousing and distributions centre, which is in fact on the site of a mill. This is one of the reasons, along with good road, rail and industry links, that makes Rotherham a good place for Growth Hacker vacancies.
Rotherham is the home town of goalkeeper David Seaman (and referee Howard Webb), politician William Hague and, most importantly, Barry and Paul Elliott, also known as the Chuckle Borthers.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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