Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Northern Ireland
The smallest country in the UK, Northern Ireland has traditionally been associated with industries like shipping, rope making and textile manufacture. In fact, during the American Civil War, the supply of cotton from the States was cut and Belfast gained the nickname Linenopolis, as Irish linen helped to alleviate problems caused by the shortage.
During the 18th and 19th centuries, Belfast was home to many of the world's top shipbuilders, including Harland and Wolff, the firm that went on to build the RMS Titanic, her sisters the Britannic and Olympic and other vessels like the HMS Belfast during the early 20th century.
Northern Ireland has also seen its share of violence and civil unrest, during a period known as the Troubles, which lasted from the late 1960s until the signing of the Good Friday Agreement in 1998.
Since then, the country has grown more stable and a number of redevelopment projects have helped to turn Northern Ireland into a thriving place with an economy based mainly in the service sector - although many of the older business are still in operation. What's more, there are plenty of opportunities for those seeking Growth Hacker vacancies.
Just some of the companies with regional headquarters or other facilities in the region include DuPont and Caterpillar. In addition, Short Brothers, one of the first companies in the world to produce aircraft, moved to Northern Ireland in 1948 - today it owned by Bombardier Aerospace and produces flight control systems and other components.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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