Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Belfast
As Northern Ireland's capital and largest city, Belfast offers a number of opportunities for those seeking Growth Hacker positions.
The region was first settled during the Bronze Age and had become a thriving community by the 17th century.
During the Industrial Revolution, Belfast was known for producing a broad range of goods, including linen, rope and tobacco.
Meanwhile, its proximity to two large bodies of water - Belfast Lough and the River Lagan - made the city an ideal location for shipbuilding.
Over a period of 150 years, Harland and Wolff - once one of the city's most famous shipbuilders and currently fabricating equipment for the marine, offshore and renewable energy sectors - constructed numerous vessels. These included luxury liners like the Titanic, Olympic and Britannic, as well as the HMS Belfast, a Royal Navy light cruiser that is now permanently moored on the River Thames in central London.
Following the First World War, Belfast's economy began to slowly decline and by the 1960s and 1970s, the city's situation gradually deteriorated as civil unrest of the period known as The Troubles created a fragile financial situation and a community riddled with violence.
However, since the signing of the Good Friday Agreement in 1998, Belfast has once again emerged as a city with a viable economy and there has been rapid redevelopment.
These days, Belfast is a centre for education and commerce and companies based here include Allstate NI, Moy Park, Bombardier Aerospace and Translink - Northern Ireland's main provider of public transport.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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