Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Birmingham
The UK's second most populous metropolitan area, Birmingham is often called Britain's second city (although Manchester also lays claim to that title). In any case, it has been a hub of British industry and commerce for hundreds of years, and here at Cast UK, we can help you find your ideal Growth Hacker job in Birmingham.
In 1791, Arthur Young called Birmingham the world's first manufacturing town and by the mid-1800s it was known for its metal ware. Goods ranged from toys and jewellery through to guns, tools and dishes. Brass, gold, silver, steel and tin were all used, while other products included buttons, glasswork and ceramics.
Times have changed for Birmingham, and it has since become a hub of finance and commerce.
A huge redevelopment scheme, called the Big City Plan, is aiming to make the city one of the world's most liveable locations and the Globalization and World Cities Research Network has ranked it a beta world city due to its importance as a retail, events, conference and transport centre.
Indeed, Birmingham boasts three universities, several colleges, large exhibition centres like the NEC and the International Convention Centre, as well as the Bullring, one of the largest shopping centres in the country.
Many big companies call the city home, and around ten per cent of jobs are based in manufacturing, with employers including Jaguar, Goodyear Dunlop, Cadbury Trebor Bassett and Webley & Scott.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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