Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in the West Midlands
Comprising seven metropolitan boroughs - the city of Birmingham, the City of Coventry, Dudley, Solihull, Sandwell, Walsall and the City of Wolverhampton, the West Midlands is an English county with plenty of opportunities for those seeking Growth Hacker vacancies.
Throughout history, the region has been known for its commerce and industry. During the Middle Ages, wool and cloth manufacture brought a significant amount of wealth to the West Midlands, particularly in Coventry.
By the 1700s, metalworking, small arms manufacture and mining were all important for the local economy, and this expanded to include bicycle building during the Industrial Revolution and beyond. In addition, two large banks - Lloyds and Midlands Bank (which later became HSBC) were both founded in the region during the 18th and 19th centuries.
Fast forward to today and the West Midlands is thriving. Birmingham, which vies with Manchester for the title of Britain's second city, has been called one of the best places in the country to have a business and it seems that big companies agree.
From finance and media, to manufacturing, engineering, tourism, retail and the service sector, there are many well-known organisations with headquarters or other large facilities in the region - including Cooks the Bakery, Marston's, Chubb Locks and Carillion.
Jaguar, Land Rover and MG cars are also manufactured in the West Midlands, along with London's iconic black taxis.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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