Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Herefordshire
Herefordshire, located in the West Midlands, is a historic English county that shares borders with Shropshire, Gloucester and Worcestershire, as well as Wales.
The region, which has largely been rural throughout its history, has an economy mainly based in agriculture - and it even gave its name to one of the world's most common breeds of cow. Over the years, manufacturing and the service sector have also grown in importance in the county.
Settlements include Leominster, Ross-on-Wye, Bromyard and Kington. The county town is Hereford; it's a cathedral city and also the only city in Herefordshire, making it a good location for those seeking Growth Hacker positions.
Herefordshire has long been known as an important location for the production of cider. H.P. Bulmer, which is owned by Heineken International, is a major employer in the region. It manufactures brands including the eponymous Bulmers, as well as Woodpecker and Strongbow. Other companies with cider or ale breweries in the county include Wye Valley, Weston's and Spinning Dog.
Meanwhile, Amcor is a packaging company based in Ledbury and Cargill Meats Europe operates in the region. Other products that Herefordshire is known for include leather, nickel alloys and chemicals, while the Rotherwas Industrial Estate is home to a number of heavy and light engineering companies, as well as various other businesses.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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