Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Worcester
History runs like a river through the city of Worcester, which is situated on the River Severn 23 miles (38 km) south east of Birmingham. It was a thriving town in Roman times and although it fell out of favour when the empire started to recede, its population had exploded by the middles ages, reaching around 10,000, a huge number in those days. Many of its medieval buildings survive to this day, but there would have been many more had they not been demolished in the rebuilding fervour of the 1950s and 1960s. It was also at Worcester that Oliver Cromwell’s army defeated Charles II’s, leading to England and Wales becoming a republic for a decade.
In more modern times Worcester was famous for is porcelain and glove making, both of which industries have all but disappeared now. Kays, of catalogue fame, was also founded in the city, but the company was bought out by rival Grattan’s owners. Today, the best known product from Worcester is Worcestershire sauce, a fish-based condiment made by Lee and Perrins (two chemists) in Worcester in the early 1800s.
Worcester does have a history of manufacturing, and some of this remains, but today it is a centre for retail and tourism, with many visitors flocking to the city to see its cathedral and its other medieval buildings. It is by far the largest town for 20 miles in any direction, so brings in plenty of visitors from the villages and towns in the surrounding area to do their shopping. The city lies just to the west of the M5, which links Birmingham, and the South East, and has good rail links. Worcester is therefore a good place to look for Growth Hacker positions, and Cast UK do have such jobs available in the city and its surrounding area.
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Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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