Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Worcestershire
A county in the West Midlands, Worcestershire's borders have changed numerous times throughout its past, merging with Herefordshire in the 1970s as part of the Local Government Act 1972, and then being re-established as its own entity in 1998.
In addition to Herefordshire, its neighbours include Shropshire, Staffordshire, Gloucestershire and Warwickshire.
Worcestershire comprises a number of large communities, such as Worcester, Kidderminster, Redditch, Malvern and Bromsgrove. These all offer a variety of choices when it comes to finding Growth Hacker positions in the region, and many are considered satellite towns of Birmingham.
For much of its past, Worcestershire's economy has relied on the wool trade, and related industries. During the 19th century, glove making was an important business, while Kidderminster carpets gained a sound reputation that continues today. Historically, the region was also important for the production of hops and fruit like pears, cherries, plums and apples.
Today, retail, manufacturing, the service sector and technology are all important parts of the local economy, with companies based in the region including Qinetiq, which specialises in defence technology.
Of course, Worscestershire is also famous for its eponymous sauce - this has been manufactured by Lea & Perrins in Worcester since 1838, although the company is now owned by Heinz.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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