Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Cheltenham
Cheltenham is a historic spa town (sometimes called Cheltenham Spa) in Gloucestershire, about 7 miles (12 km) to the east of the county town, Gloucester. The town grew in popularity after a royal visit in the late 1700s, which brought its mineral waters national renown. It is known internationally as a site of festivals. There are the Literature, Jazz, Science and Music festivals to occupy the locals and bring in tourists, but most famous of all is the one simply called the Cheltenham Festival, a week-long National Hunt horse-racing event culminating in the Cheltenham Gold Cup.
The town is a hotbed of high-tech industry, too, with electronics and aerospace playing their parts in the local economy. Tourism is and important wealth creator too. The west of the town is dominated by the UK’s national intelligence and eavesdropping centre, the GCHQ (Government Communications Headquarters), an organisation that dates back to the First World War and has been at Cheltenham since 1951. During the Second World War it was located at the famous Bletchley Park.
The blend of hi-tech industry, an affluent populace and a thriving retail sector make Cheltenham a prime location for a variety of supply chain, logistics and procurement positions, and Growth Hacker jobs will appear in and around the time from time to time, although GCHQ will probably know about it before we do!
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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