Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Somerset
Located in the west of England, Somerset shares borders with four other counties: Wiltshire, Gloucestershire, Dorset and Devon. It also borders Bristol, which is its own unitary authority.
Somerset is a good option for those seeking Growth Hacker roles, with settlements in the region including two cities, Bath and Wells, as well as Weston-Super-Mare, Yeovil and Bridgwater. There's also the county town, Taunton.
During the Industrial Revolution, the region's biggest port was the one at Bridgwater on the River Parrett. Bricks and roof tiles were common exports at the time, but today, the region's economy is varied, with important industries including the service sector, retail and tourism, as well as agriculture, light industry and technology.
Just some of the products manufactured in Somerset include helicopters from AgustaWestland and oxygen systems for aircraft from Normalair Garratt.
Meanwhile, Ariel Motors Ltd makes performance motor vehicles in Crewkerne and there's a BAE Systems facility in Yeovil that produces military software.
Somerset is also home to a number of large distribution centres run by companies like Argos, Gerber Juice and Toolstation. Stone quarrying is also an important part of the local economy.
Other companies based in the region or with large facilities here include Blackthorn Cider, Ilchester Cheese and YeoValley Organic.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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